Ela von Tycowicz

Hi!

Portrait Ela 2022

I would be happy to tell you a little bit about me and my work.

Actually, I’m a northern light. Despite the Baltic Sea and Mecklenburg’s wonderful lake district, I was drawn to Berlin many years ago. And like this colourful, bustling city, I too have my many facets. In addition to my roles as partner, boy mom and friend, I also wander through the dynamics of the big city as a systemic coach and communication designer. On the one hand, I bring branded content to their respective target groups, on the other my main concern is to bring people back into contact with their very personal values.

My interest in both areas has always been with me, and my work with visual identities has been going on for more than 15 years now. I was allowed to work in planning, conception and design, sometimes from very different angles. As a result, I am now a versatile and proven consultant when it comes to the opportunities and challenges of successful brand communication.

I would be happy to tell you a little bit about me and my work.

Actually, I’m a northern light. Despite the Baltic Sea and Mecklenburg’s wonderful lake district, I was drawn to Berlin many years ago. And like this colourful, bustling city, I too have my many facets. In addition to my roles as partner, boy mom and friend, I also wander through the dynamics of the big city as a systemic coach and communication designer. On the one hand, I bring branded content to their respective target groups, on the other my main concern is to bring people back into contact with their very personal values.

My interest in both areas has always been with me, and my work with visual identities has been going on for more than 15 years now. I was allowed to work in planning, conception and design, sometimes from very different angles. As a result, I am now a versatile and proven consultant when it comes to the opportunities and challenges of successful brand communication.

Portrait Ela 2022 Mobile
Portrait Ela 2022 Tablet

I would be happy to tell you a little bit about me and my work. Actually, I’m a northern light. Despite the Baltic Sea and Mecklenburg’s wonderful lake district, I was drawn to Berlin many years ago. And like this colourful, bustling city, I too have my many facets. In addition to my roles as partner, boy mom and friend, I also wander through the dynamics of the big city as a systemic coach and communication designer. On the one hand, I bring branded content to their respective target groups, on the other my main concern is to bring people back into contact with their very personal values. My interest in both areas has always been with me, and my work with visual identities has been going on for more than 15 years now. I was allowed to work in planning, conception and design, sometimes from very different angles. As a result, I am now a versatile and proven consultant when it comes to the opportunities and challenges of successful brand communication.

Drawing a vision …

Skills

Conceptual and strategic brand communication

Visualisation of print and digital media

Webdesign and implementation with WordPress

Art direction

Shaping to focus …

Portfolio

BUNDjugend

Manual, icon set and postcards

(Conception, layout, illustration, image processing)

AVIAM

Website

(Conception, layout, image processing, WordPress)

UNITED NATIONS ASSOCIATION OF GERMANY

Flyer, CityCards, adverts, hoodies, fact sheets and further communication or marketing material

(Conception, layout, illustration, image processing)

PROSPEX

Website

(Corporate redesign, conception, layout, image processing, WordPress)

eGym

Adverts, flyer, fair booth and further communication or marketing material

(Conception, layout, illustration, image processing)

OSTEOPATHIE am Schloss

Website, voucher, appointment cards, business equipment and practice signage

(Corporate design, conception, layout, image processing, WordPress)

Johanna Ernst

Website

(Corporate design, conception, layout, image processing, WordPress)

MIYAWAKI

Presentation folder, product sheets and further business communication or marketing material

(Corporate redesign, conception, layout, illustration and image processing within an ongoing consultancy)

FH Güstrow

Job adverts

(Conception, layout, illustration, image processing)

Sonnentage

Website

(Conception, layout, image processing, WordPress)

Klatschmohn
Natur & Kosmetik

Website, leaflets and business cards

(Conception, corporate redesign, layout, WordPress)

EyeLogic

Website

(Corporate design, conception, layout, illustration, image processing, WordPress)

Resetting the limits …

Clients

Creating perspective …

VITA

2022 – Now
Systemic Coaching // Licht und Hafen
Support for challenging times in personal and professional contexts

2016 – Now
Communication Designer // Tycografie
Corporate design, print and digital media, websites

2015 – 2016
Marketing & PR Management // Meetrics (since 2021 DoubleVerify)
Management of the corporate communication (internal and external) / project lead – website, SEM, socials, marketing events, public relations, corporate literature / text, conception and graphic design

2012 – 2015
Project Management – Corporate Design & Branding // PLEXGROUP
Team lead design projects: Consulting, conception, coordination

2011 – 2012
Final project within the BA-course of Communication in Social and Economic Contexts // „Der Weg zu einer Corporate Identity“ für die 3KER RAS GROUP
Conception and graphic design, planning, qualitative market research, workshop moderation

2009 – 2012
Graphic Design // BP Mediawork
Visualisation of editorial teasers, online ads and microsites / channel and website conception for various digital editorial teams and marketing departments of the Axel Springer Group

2008 – 2009
Graphic Design and Project Management // emanufaktur
Conception and design of gastronomy websites and various marketing collaterals, strategy consulting, coordination

2007 – 2008
Media Consulting and Account Management // BREMER
Planning, consulting, acquisition, graphic design

2004 – 2007
Apprenticeship: Management Assistant in Advertising and Marketing // attentus
Account management, conception, graphic design, planning, consulting, accounting

2022
Training „Systemic Coaching“ // Coaching Spirale Berlin

2009 – 2012
Communication in Social and Economic Contexts // Universität der Künste Berlin
Focus areas: Communication design, identity theory, media psychology, branding
Degree: Bachelor of Arts (thesis and certificate)

2008 – 2009
Business Economics // Freie Universität Berlin
Basic modules: External accounting, marketing, economic mathematics, public law

… just getting started!

Contact

If you are interested in my services or if you have any question, feel free to drop me an email. I am looking forward and try to respond asap.

Bubbles